Instagram Shopping Collection Feature…just in time for the holidays!

You’ve probably noticed a lot more advertisements appearing on your Instagram feed as the holiday season is rapidly approaching.  In November, Instagram released some new features for users to interact with these posts.  The most notable of these features is the ability to “save” products to a personal “Shopping Collection.”

When users click on a product tag in stories or on their feed, they will now see an option to save the product to a separate list.  Users can now create a wishlist on Instagram that takes them right to a product when they are ready to purchase it. 

You can add an item to your Shopping Collection by clicking on the icon:




You can access your Shopping Collection by going to your profile and selecting it from the Saved Collections on your profile.

Unfortunately, there is currently no way to share your Shopping Collection with another IG User or export the information.  After doing some research, it seems users are asking for this ability already.  Hopefully, IG will work on making this feature even better!   

Happy Holidays and Happy Shopping!