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Facebook Page Insights

The librarians I know love to count things and keep statistics.  "we circ'ed 1,051 items today," "we had 246 wireless sessions last month," "we received 372 red delivery baskets last week"... sound familiar? Insights (click to view full-size)

If your library has a Facebook page, you have access to all sorts of lovely stats about that page. Just take a peek at the "Insights" section of the admin panel (click on the photos in this post to view them full-size).

What will you find?

  • Overview - gives you 4 metrics to help you quickly understand the size and engagement of your audience, with indications of whether these numbers went up or down. There is also information about your page's posts and what sort of response they've received from Fans.
  • Likes - demographic and location information for your audience, and information about how you acquired, reached, or engaged them. (Looks like 78% of SCLS' fans are female and 20% are male!)
  • Reach - information about who you reached, how you reached them, your page views over time, and how those views break down
  • Talking About This* - demographic and location information about people talking about your page and information about whether they were talking about your page or being reached by someone else talking about it
  • Check-Ins* - info about people who have checked in at your place and how they did it (mobile device? through the Facebook website?).

Nifty.  Now what do you do with this data? Probably the easiest things to do are to:

Take a quick peek at the SCLS page's Overview:
Insights-Overview (click to view full-size)
Interested in more in-depth information about Facebook Page Insights? Facebook's 15-page PDF will help you "understand the performance of your page, optimize how you publish to your audience so people will tell their friends about you, and learn more about your audience." (It also includes much better explanations and details than we can provide here on TechBits!)

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* Demographic and location data for these features is only available when 30 people did this activity in the 7 days preceding the last day of your selected date range. If your page is busy, you'll see this info. If not, you won't.

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