Optimal placement for links in a Tweet
According to social media scientist Dan Zarrella, there is a "sweet spot" for links within a Tweet to get the most clicks. (And if you're posting links on Twitter, I assume you want people to click on them...) To maximize clicks, the best area to place your link is about 25% of the way through the Tweet, rather than always at the very end. Who knew?!(CTR = Click Through Rate) Read the full article.
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