Augmented Reality and your library

There's a lot of buzz these days around Augmented Reality (AR), especially if you own a smart phone.  However, you might be familiar with AR if you watch football on television.  That yellow line that signifies the first down line, superimposed over the playing field, is a good example of Augmented Reality at work.

Apps such as the Layar browser, FourSquare and CarFinder all are using some form of AR, allowing users to explore their environment, enhanced with information about restaurants, theaters, other businesses--and all sorts of other metadata.

That's why it's so important to make sure your information in sites like Google are accurate.  Take a look at this video: http://www.youtube.com/watch?v=TpZan96KHOM

and see how a commercial business leverages their online presence to gain new customers.  Now imagine your library doing the same thing.  

Rose already covered how to manage your library presence in Google Maps.  With the growth of Augmented Reality the need for patrons to find you is greater than ever.