Originally presented on October 16, 2012 with Kathy Dempsey presenting.
What is "merchandising" and why should you know about it? Should libraries be set up like retail stores? This webinar will give you the truth about merchandising your collection: It's more than making cute displays, yet it's not difficult. It does require a little staff time, but it's fun—and it does increase circulation. Join us for this webinar with marketing maven Kathy Dempsey, who will discuss tactics, share success stories, and show lots of photos so you can see how to do it well.
Recording
