As I have been playing Pokémon GO with my family, I have continued to think about how it makes sense for libraries to reach out to patrons playing the game. I think this is because for the past year, we have been talking about the Aspen Institute Report "Rising to the Challenge: Re-Envisioning Public Libraries (AKA Aspen Report)." In discussions lead by Jean Anderson and Shawn Brommer (summary), SCLS member library directors have identified what libraries are already doing with "Library as People, Place, and Platform" and they have generated a list of "Strategies for Success." I encourage you to re-read the reports and lists and identify how you think reaching out to patrons through Pokémon GO might help your library rise to the challenge. Below are some of the things I have been thinking about for libraries this past week in relation to the "Aspen Report" and some resources that might be helpful to you.
Rising to the Challenge
As I mentioned in my blog post last week, if your library is a PokéStop you have a unique opportunity to be of use to patrons. PokéStops are used by players to collect some of the tools required to play the game. PokéStops are also used to set up lures for 30 minute periods. Lures attract Pokémon and they will attract players. You WILL have people hanging around the library at all hours of the day when they know a lure has been set or to replenish their supplies. Some libraries are placing signs in a window or on their lawn to welcome Pokémon players. Really cool libraries will schedule "Lure Launches" and announce them via social media. Aspen Report: Libraries are seen as trusted and neutral spaces--great for playing Pokémon GO. Welcoming gamers may reach new library patrons and will show that you are paying attention and anticipating needs.
While Pokémon does not use a huge amount of data, any time a player can use Wi-Fi they benefit. In some communities, cellular data may not be very good and this makes it difficult for people to play the game. Players may be able to use the library Wi-Fi to catch Pokémon by using Incense and also to do some of the maintenance required with the game. If your library is a Gym, players will be able to battle each other at the library. You can also reach out to rural patrons who may have little, if any, opportunity for playing the game. Aspen Report: Wi-Fi is an element of "Place."
PokémonGO is a huge drain on device batteries. Perhaps your library could provide places for players to charge their phones--this could be as simple as a power strip. Libraries also provide air-conditioned spaces and water (important on hot days) and bathrooms. Aspen Report: providing a comfortable space and even bathrooms are elements of "Place."
The majority of players are Millenials, but people of all ages are playing the game. I have found this to be true as I wander around searching for Pokémon. The best thing is that strangers talk to each other and learn from each other. I have learned everything I know by talking to other players. Libraries are providing Meetups and other activities which will naturally encourage multi-generational attendance. People will be eager to share tips and experiences with each other. Aspen Report: Encouraging multi-generational activity is an element of "People."
I have heard that some libraries in SCLS are using the new mobile hot spots to go on Pokémon hunts! If you don't have one at your library, you can borrow one of the mobile circulation kits which include a hot spot. Aspen Report: Outreach outside the building is one of the "Strategies for Success."
More help and ideas
Helpful library guide and philosophy on the library role http://galaxybookjockey.tumblr.com/post/147240001718/everything-librarians-need-to-know-about-pokemon
There is a FaceBook page for Pokémon in libraries! It has tons of ideas and includes a survey to share what you are doing https://www.facebook.com/groups/pokelibrary/
Techbits article on Ingress, the foundation for Pokémon GO http://scls.typepad.com/techbits/2014/08/your-library-is-a-portal.html