- Marketing Work Group video celebrates reading & literacy
- New titles added to SCLS Professional Collection
- Member/Staff News
- Deadline extended for Growing Wisconsin Readers mini-grants
- SCLS offers library editorials/columns
- Libraries can apply for Digitization of Library Historical Material LSTA grant
- Public libraries asked to help inform patrons about new Health Insurance Marketplace
- Continuing Education Calendar
Marketing Work Group video celebrates reading & literacy
A new YouTube video (see below), which is the second product of the SCLS Marketing Work Group, is a celebration of reading and emphasizes the importance of helping children develop early literacy skills.
Between video clips we’ve included statistical and research information about the importance of reading to children. Libraries are encouraged to link to the video from their Facebook pages and library websites.
The following titles have been added to the SCLS Professional Collection, which is available to staff at member libraries.
- Library Services for Youth with Autism Spectrum Disorders by Lesley S. J. Farmer
- Books in Motion: Connecting Preschoolers with Books through Art, Games, Movement, Music, Playacting, and Props by Julie Dietzel-Glair
- Diversity in Youth Literature: Opening Doors through Reading edited by Jamie Campbell Naidoo and Sarah Park Dahlen
- The Librarian’s Nitty-Gritty Guide to Social Media by Laura Solomon
- Transforming Our Image, Building Our Brand: The Education Advantage by Valerie J. Gross
- Genreflecting: A Guide to Popular Reading Interests, Seventh Edition edited by Cynthia Orr and Diana Tixier Herald
- The Handheld Library: Mobile Technology and the Librarian edited by Thomas A. Peters and Lori Bell
- Rethinking Reference and Instruction with Tablets edited by Rebecca K. Miller, Carolyn Meier, and Heather Moorefield-Lang
- Resource Sharing in Libraries: Concepts, Products, Technologies, and Trends by Marshall Breeding
- E-Book Platforms for Libraries by Mirela Roncevic
- Maximizing Google Analytics: Six High-Impact Practices by Tabitha Farney and Nina McHale
- Teens Have Style! Fashion Programs for Young Adults at the Library by Sharon Snow and Yvonne Reed
- Artsy Toddler Storytimes: A Year’s Worth of Ready-To-Go Programming by Carol Garnett Hopkins
- Build a Great Team: One Year to Success by Catherine Hakala-Ausperk
- Breakthrough Branding: Positioning Your Library to Survive and Thrive by Suzanne Walters and Kent Jackson
Kim Williams (Library Assistant) transferred from Reference & User Services (RUS) to Goodman South Madison Library of Madison Public Library.
The July issue of WSLL @ Your Service has been published at http://wilawlibrary.gov.
The Public Library Development Team at the Department of Public Instruction has extended the deadline for mini-grants to Wisconsin public libraries to support early literacy efforts. That new deadline is 4 p.m. on July 19.
This project is part of the larger Growing Wisconsin Readers early literacy initiative. Information about the grant and a recording of the SCLS informational grant writing meeting are available on the Division for Libraries and Technology (DLT) website.
Contact Shawn Brommer for more information.
SCLS has developed seven editorials/columns that SCLS member libraries can use locally. These editorials/columns are in Microsoft Word, so you can easily edit and copy them to your library's letterhead. The current editorials/columns are on the following topics:
- Business Support
- Death of Libraries
- Early Literacy
- Internet & Computer Access
- Job Training and Skills Development
- Third Place
In addition, we will draft additional editorials/columns based on suggestions from member libraries. If you have a topic idea, contact Mark Ibach.
For 2014, the South Central Library System (SCLS) is not applying for a system-wide grant for the scanning and archiving of historical materials. Libraries interested in such projects will need to apply on their own.
This year’s grant provides more flexibility for digitizing and providing online access to materials and does not include partnering with the University of Wisconsin Digital Collections Center (UWDCC). A total of $25,000 is available, and grants will range from $1,000 to $5,000.
The goal of this category is to widen the scope of online access to historical materials found in Wisconsin libraries while maintaining high standards for project quality, accessibility, interoperability, and sustainability. This category will allow public libraries to digitize materials that are unique or of local interest. Libraries may manage their own digital repositories, or develop partnerships with organizations that can provide hosting and technical expertise. Materials must be related to the history, culture, environment, government, or economy of the state of Wisconsin.
Possible uses for funds in this category include:
- Basic scanning hardware and software
- Image Editing or Optical Character Recognition (OCR) software
- Collection Management Software
- Outsourcing a project to a vendor for scanning
- Time to scan and provide metadata development
- Licensing fee to harvest collection for Recollection Wisconsin (formerly Wisconsin Heritage Online)
- Storage costs for access and preservation of digital files (i.e. local area network, cloud, external hard drives, archival-quality DVDs)
More details are available on the LSTA grant page from the Division for Libraries and Technology (DLT), including two recorded webinars to assist applicants: 2014 LSTA Info & Guidelines recording and 2014 LSTA Digitization recording.
During the annual meeting of the American Library Association (ALA), The Institute of Museum and Library Services (IMLS), together with representatives from the Centers for Medicare & Medicaid Services (CMS), met with library representatives to hear more about what librarians can do to get ready to respond to patron requests for assistance in navigating new health insurance options in the Health Insurance Marketplace.
"We applaud the CMS for recognizing the role that libraries play in connecting patrons with government agencies," said Maureen Sullivan, president of the American Library Association. "Our libraries look forward to helping Americans navigate through the new health marketplace."
The Marketplace website -- HealthCare.gov -- will be the primary tool for delivering information to Americans about their health coverage options. As prominent providers of Internet access and digital literacy training for people who lack Internet connections at home, libraries can anticipate intensified demand for computer services. IMLS and CMS will work cooperatively to make sure that libraries are aware of and able to connect patrons with information resources and community partners who are trained enrollment assistors.
IMLS has also awarded $286,104 to OCLC to support the effort through its flagship public library program WebJunction.org. The goal is to assure that librarians have the information and connections with local experts needed to connect their patrons to information about the Health Insurance Marketplace when open enrollment begins Oct. 1, 2013. OCLC will work closely with ZeroDivide, a social impact organization that helps underserved communities realize the transformative power of technology to improve health outcomes, to implement the program.
“Libraries are a lifeline for Americans who wouldn’t otherwise have access to information and communication technologies,” said Cathy De Rosa, OCLC Vice President for the Americas and Global Marketing, “and now online access to health information is critical to leading a healthy, productive life. OCLC is proud to continue to support public libraries in ensuring that their communities stay connected to the information they need to thrive.”
Libraries have a long history of meeting public demand for consumer health information. A recent IMLS study showed that an estimated 37 percent of library computer users (28 million people) use library computers and seek assistance from librarians for health and wellness issues, including learning about medical conditions, finding health care providers, and assessing health insurance options.
"With the Marketplaces open enrollment beginning this fall, this grant is extremely timely and relevant and will enable libraries to be better prepared to assist Americans with healthcare enrollment and healthcare information,” said IMLS Director Susan Hildreth. “We are happy to be working CMS to help the nation’s libraries be prepared to better serve the public.”